Executive Staff
CEO Shay Segal
is the executive vice president of the Israeli bar association. Shay has extensive experience in managing international MA deals and also has considerable knowledge and experience in managing legal and financial business processes at the Enterprise level.
Yaron Yehezkely
Founder and Owner.
Responsible for managing the compensation plan development, and back-office.
A full years experience in various high-tech companies.
Most recently, he served as a director at "Mercury Interactive".
Lior Yehezkely
Founder and Owner.
Responsible for research and development products
Served in various capacities in the israeli high tech.
Lior led promotion processes and building products, distribution and sales channels for Mercury.
A great business knowledge and experience in product development, clinical research and pre clinical studies.
CFO Avi Poones
Responsible for the collection of funds and payments to distributors and suppliers, and responsible for financial goals.
A senior partner at accountants "Accountants Strauss Lazar", and senior adviser to leading companies.
Chief Scientist Prof. Samuel Edelstain
The company's scientific advisor.
An international expert in the field of nutrition and biochemistry.
Holds a PhD in nutrition from the Faculty of Medicine, The Hebrew University of Jerusalem.
Was a senior scientist at the Institute of Nutrition in the name of Dunn, the British Council for Medical Research and the University of Cambridge, England.
Directed the Laboratory of vitamins, Medical Center where Sourasky, Tel Aviv Aonbersiteat, Ichilov Hospital, Tel Aviv.
For 23 years, was a professor of biochemistry at the Weizmann Institute of Science, Rehovot.
Conducted the research and development of unique Teva Pharmaceutical Industries Ltd.
Served as Chief Scientist of the company G.N.C. Israel.
Consultant Food substitutes food companies worldwide.
Invented and developed the drug "ALPHA d3" (TEVA), metabolic bone disease treatment.



